REAL RESULTS

THE CHALLENGE

The goal was clear: recover lost revenue, modernise four outdated stores, and create a repeatable e-commerce system that actually serves trade buyers.

Key Issues:

• Baskets weren’t recovered: No follow-up flows or prompts.
• Messy product data: Inconsistent attributes made filtering impossible.
• Brand fragmentation: Four stores, four identities, no cohesion.
• Weak trade UX: Buyers couldn’t bulk order easily.
• Zero visibility: No insight into where buyers were dropping off.

WHAT I DID

1. Built Custom Cart Recovery: Using Zapier and email automation, I built a system that recovered £725k in tracked online orders (plus est. £300k phone orders).
2. Managed & Rebranded All Stores: Visual refresh, improved navigation, and better product hierarchy across 4 sites.
3. Rebuilt Product Data: Standardised data across thousands of SKUs to fix filtering and search.
4. Fixed Technical SEO: Schema, indexation, internal linking, and performance clean-ups.
5. Revenue-Generating Email System: Automated sequences and promotional campaigns tied to actual revenue.
6. Sales Outreach Automation: Notified Sales Managers when high-value customers abandoned carts or downloaded brochures.
7. Continuous Optimisation: Weekly funnel analysis and UX tuning for consistent growth.

THE CHALLENGE

The goal wasn’t “more marketing”. It was commercial enablement - tools that win work and support reps.

Key Issues:

• No sales enablement: Reps struggled to find specs and case studies.
• Outdated CPD programme: Low sign-ups and minimal follow-up.
• Scattered docs: Specs weren't centralised for architects.
• No automated outreach: Reps spent hours on cold admin.
• Dated Brand: Needed modernising without a rebrand.

WHAT I DID

1. Sales Outreach Automation: Triggered personalized emails and notified reps when prospects engaged.
2. Modernised Digital Presence: Refreshed website layouts, case studies, and product pages.
3. Relaunched CPD Programme: Built new brochures, automated reminders, and follow-up flows.
4. Created Stakeholder Portals: Single hubs for Architects, Installers & Merchants to access docs.
5. Specification Toolkit: Packaged compliance info to help win council contracts (£100k+).
6. Merchant POS Packs: Designed rebrandable shelf talkers and counter displays.

THE CHALLENGE

Manufacturers often lose spec work because of missing or inconsistent documentation.

Key Issues:

• Scattered Drawings: Technical files were hard to find.
• No Central Portal: Architects couldn't self-serve info.
• Weak CPD Follow-up: No system to nurture attendees.
• Compliance Gaps: Councils needed specific proof formats.

WHAT I DID

1. Central Specification Toolkit: NBS-style wording, installation guides, and compliance sheets in one place.
2. Relaunched CPD Programme: Better sign-up process and automated nurturing for architects.
3. Local Authority Assets: Branded packs specifically for council procurement teams.
4. Digital Sales Tools: Instant-share spec sheets and pre-built presentations for reps.