£1M+ ADDITIONAL REVENUE FOR A
MULTI-STORE TRADE GROUP

THE OVERVIEW

A building products group running four niche e-commerce stores approached me to fix declining sales, broken UX, and abandoned baskets that were never recovered.

Their product data was inconsistent, landing pages were outdated, and email marketing generated little to no revenue.

The Outcome: By rebuilding their automation framework, fixing product data, improving SEO, and refreshing their e-commerce branding, I helped them unlock over £1M in measurable impact.

THE CHALLENGE

Across the four stores, the issues were clear:

• Conversion & Revenue Leaks: 0% cart recovery meant baskets were lost forever. Phone orders were untracked, hiding true value.
• Poor Product Data: Incorrect attributes and broken filters prevented customers from finding products.
• Outdated UX & Branding: Old-fashioned layouts, dated product blocks, and landing pages built without trade buyers in mind.
• Email Underperforming: Campaigns rarely generated revenue and lacked consistent branding.
• Minimal SEO Visibility: Technical gaps, poor linking, and unoptimised category pages.

WHAT I DID

1. BUILT A CUSTOM CART RECOVERY SYSTEM

I manually engineered a hybrid automation stack using spreadsheets, Zapier, and a low-cost tool. This triggered recovery emails when baskets were abandoned.

• Wrote high-converting, trade-friendly email flows.
• Implemented UTM tracking and urgency prompts.
• Impact: £725,000+ in tracked recovered online orders.

2. MODERNISED ALL FOUR STORES

I delivered a full site refresh without a full rebuild. I redesigned key modules, banners, product tiles, and sales blocks using a stronger trade positioning.

• Unified Visual Identity: Consistent branding across all four stores.
• Cleaner Navigation: Clearer catalogue hierarchy for trade buyers.
• Rebuilt UI Elements: New promotional blocks, category cards, and cleaner typography.

3. REBUILT THE PRODUCT DATA FOUNDATION

Consistent data meant correct sizing, attributes, and filters. This resulted in merchant-ready naming, accurate search, and significantly fewer support tickets.

4. TECHNICAL SEO OVERHAUL

I fixed the most impactful technical issues: page speed, indexing, sitemaps, and schema markup. This generated higher organic rankings and consistent month-on-month traffic growth.

5. EMAIL SYSTEM REBUILD

Instead of sporadic broadcasts, I built a disciplined, revenue-driven system. New branded templates, weekly trade offers, and automated follow-ups turned email from a task into a revenue machine.