Stop using generalist agencies. I build digital systems specifically for building materials manufacturers, construction brands, and trade e-commerce.
Proven results for Manufacturers, Merchants & National Trade E-commerce Brands
I WORK WITH: Manufacturers • Builders’ Merchants • Trade E-commerce • Construction Brands • Distributors
Most marketing agencies send account managers who have never stepped foot in a merchant yard or a factory floor. They focus on "likes" and "brand awareness."
I focus on what actually matters to the trade:
Outcomes, not just deliverables.
Increase conversions, reduce abandoned carts.
Fix your product data structure and optimize UX specifically for trade account bulk ordering.
Explore E-commerce →Get found, filtered, and specified.
The foundation of sales. I fix SKUs, attributes, and build data packs for merchants & NBS.
Explore Data Services →Get specifiers, merchants & installers aligned.
We create sales-ready assets (CPDs, Spec Sheets) and automated lead-gen systems for your sales team.
Explore Manufacturer Strategy →Drive local footfall and trade account growth.
Launch new branches with a bang. Local SEO domination, Google Business Profile optimisation, and POS support.
Explore Branch Support →"Dan understands the trade in a way most marketers simply don't. He fixed our data structure and drove a 27% increase in organic traffic within months."
"We needed a branch launch strategy that actually brought bodies through the door. Dan delivered a playbook that we now use for every new opening."
Organic Traffic Growth
(Manufacturer Case Study)
Added Online Revenue
(Trade E-commerce Client)
Trade Accounts Generated
(Per Month)
Yes, this is one of my core areas of expertise. I’ve rebuilt product data for manufacturers and e-commerce stores to improve search visibility, conversions, and merchant support. This includes creating structured product attributes, technical data, dimensional information, and compliant documentation used across websites, merchant portals, and sales teams.
Yes. I regularly collaborate with CAD engineers, technical teams, and production departments to gather accurate specifications, drawings, and performance data. I translate complex technical information into clear product content, spec sheets, and installation guidance that merchants, specifiers, and installers can actually use. I’ve also coordinated with suppliers of raw materials to ensure product data is correct from the source.
Absolutely. I’ve built complete technical document suites for manufacturers, including spec sheets, CPDs, dimensional diagrams, installation guides, and product certification content. My process ensures every document is accurate, commercially useful, and consistent across the whole product range, not just standalone items.
Yes. I’ve helped manufacturers get their products structured, documented, and formatted for NBS Source, improving specification visibility and increasing the chances of being selected for new projects. I understand how NBS categories, attributes, and spec-ready files need to be prepared for architects and specifiers.
Yes. My background includes experience in local government and planning committees, which gives me a practical understanding of how decisions are made and how suppliers are evaluated. I help manufacturers position their products effectively for local authority buyers, procurement teams, and planning departments, and develop content and messaging that aligns with public sector priorities.
Yes. I am a specialist, not a generalist. My entire process is built for manufacturers, merchants, and trade e-commerce. I understand spec sheets, trade pricing, and how installers buy.
I typically work with SMEs and mid-market companies (turnover £2m - £50m) where I can work directly with the MD, Sales Director, or Marketing Head to make fast decisions.
Both. I offer One-Day Strategy Sessions for immediate roadmaps, specific project builds (like a site launch or automation setup), and ongoing retainer support for growth.
I limit my active client roster to ensure quality. Typically, I can book a Strategy Day within 2 weeks, and start larger projects within 4 weeks.
Download my free Merchant Branch Launch Checklist. The exact step-by-step roadmap to ensure opening day is a success.