ABOUT DAN GISSANE

I DON'T DO FLUFF. I BUILD SYSTEMS THAT MAKE MONEY.

I help building materials manufacturers, merchants, and trade e-commerce brands grow through digital systems, product data, and practical marketing that actually aligns with how the trade buys.

Most marketers have never stepped foot in a merchant yard or a factory. I’ve spent years working inside the industry - fixing product data, supporting branch networks, mapping customer journeys, and helping sales teams transform technical information into commercial results.

WHY CLIENTS HIRE ME

Generalist agencies don't understand the complexities of the construction industry. I do.

Here is what differentiates my approach:

• I work with Technical Teams: I collaborate directly with CAD, technical, and production teams to extract the right data.
• I Fix Data at the Source: I rebuild product attributes and SKUs from the ground up so they actually work online.
• I Know the Specifier Journey: I understand exactly how architects and specifiers search for and select products.
• Local Government Experience: I’ve worked with planning committees and public sector buyers - I know how they evaluate suppliers.
• Trade Buyer Insight: I understand how tradespeople buy: credit, bulk, collection, and speed.