I don’t sell "social media packages." I build repeatable systems that fix product data, recover revenue, and launch branches.
Stop losing trade buyers to poor UX.
Most building supplies websites fail because they treat trade buyers like retail shoppers. I fix the data structure and buying experience to match how the trade actually buys - in bulk, on credit, and quickly.
Bridge the gap between technical teams and sales.
Most manufacturers have the right products, but the data, documentation and digital visibility hold them back. I help manufacturers turn technical data into commercial assets that drive specifications, enquiries, and orders.
Turn invisible branches into local hubs.
Whether you’re launching a new branch or reviving an existing one, I provide the Store Launch Playbook to create awareness, footfall, and trade account growth.
I’m platform-agnostic. I’ve worked with major CMS and e-commerce systems for over 25 years, including WordPress/WooCommerce, bespoke trade platforms, and specialist UK solutions like GoB2B. I can help you select the right platform, structure your product data correctly, and build the systems you need, regardless of the technology you currently use.
I’m a practitioner, not a theorist. I can implement SEO, email automation, CRO improvements, and product data restructuring myself. For large-scale development or design, I can brief and guide your in-house teams or bring in trusted partners as needed.
I offer three straightforward options: 1. One-Day Strategy Sessions (Flat Fee). 2. Project-Based Work (e.g., Branch Launch Plan, Site Audit, Product Data Rebuild). 3. Retainer (Ongoing growth partner).
Yes, product data is one of my core strengths. I’ve rebuilt product datasets for manufacturers and e-commerce stores to improve search visibility, conversions, and merchant support.
Frequently. I work directly with CAD, technical departments, production teams, and even raw material suppliers to extract accurate specifications. I then translate technical information into structured product data, commercial spec sheets, and compliance documents.
Yes. I’ve helped manufacturers prepare product information for NBS Source, ensuring their data, attributes, and technical files are correctly structured to increase specification opportunities.
Yes. My background in local government and planning committees gives me insight into how local authorities select products. I help manufacturers position themselves, prepare compliant documentation, and reach procurement teams more effectively.